Case Study

EasyBranding develops state-of- the-art website for Zabra Real Estate

About the Studio


Easybranding is a full-service creative studio specialised in 360° corporate branding.

They are the preferred partner of companies that want a flawless, consistent identity throughout all online & offline customer touchpoints.

Their Mission


To inspire and to create more visibility for their customers.

Their Vision


To create value for sales- and marketing-driven SMEs.

Requirements

Industry: Real Estate
  • Online Branding Strategy
  • Corporate Identity
  • Graphic Design
  • Online Marketing
  • CRM Integration
  • Website Design
  • Newsletter
  • Online Brochures
  • Indesign
  • Photoshop
  • SiteManager
  • HTML
  • CSS
  • Javascript
  • Bootstrap
  • Teamleader Connection

The Project

In March 2017, Sobradis, the family holding of the Joris Brantegem family, and Arthus, the residential real estate developer, merged to become Zabra Real Estate.

The new family business focuses on the long term and quality design, and develops added-value residential and commercial real estate projects.

I. Challenge


Zabra Real Estate approached Easybranding to develop its online brand identity and to deploy it throughout various touchpoints. They wanted to work with a trusted partner who combined strategic sales and marketing insight and a hands-on approach, within a very tight timeframe. 

After defining the new corporate identity, the website needed to be ready in just ten weeks’ time, including a CMS connection with Teamleader and blog functionalities.

II. Project Goals & Objectives


Overall presentation of Zabra Real Estate and its strengths

Bring a clear story to the stakeholders and build brand awareness of the Zabra Real Estate brand

Generate business

Inform about projects and generate quality leads through effective CTAs (request info, book appointment, subscribe, download,…)

II. Project Goals & Objectives


III. Process

Phase 1: Pre-analysis
1 week

SEO keyword analysis

Mindmap of synonyms for SEO copywriting

Analysis of previous Google Analytics results

“By examining all existing traffic and analytics, we could gain valuable insights for the new website and its SEO strategy.”

  • Scope:

  • Define size objectives
  • Conduct competitors' analysis
  • Identify user needs
  • Define sitemap
  • Define look & feel stylesheets
  • Brand archetype: The Hero

  • Goal: exert mastery in a way that improves the world
  • Gift: Competence, courage, leadership, competence

"Where there's a will, there's a way"

Phase 2: Concept
1 week

Brand test: define archetype, choose colours, fonts, style and tone of voice

Concept: visualisation homepage and detailed pages

Quick scan in terms of inbound marketing and technical SEO

Phase 3:
Design

1 week

Build visible and invisible pages

Visualisation functionalities and detailed pages

Phase 4:
Development

2 weeks

Integration of all functionalities (blog, social,...)

1-way data connection CRM Teamleader

Testing

Phase 5:
Content

2 weeks

Briefing all copy & images

Copywriting and images

SEO translation to French

Proofreading & testing

Phase 6:
Launch

1 week

Hosting of CMS, language, database and microsite management

Registration domain name, Google Analytics and monthly reporting

Training

Phase 7:
Google Analytics

1 week

Google Tag Manager

Goal & Event mapping and tracking

Google Analytics Dashboard

Phase 8:
Lead Generation

1 week

PPC - Campaign

Design Banners

Conversion optimalisation

Responsive Zabra Website

IV. Solution

View completed website:

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