About the Studio
Easybranding is a full-service creative studio specialised in 360° corporate branding.
They are the preferred partner of companies that want a flawless, consistent identity throughout all online & offline customer touchpoints.
To inspire and to create more visibility for their customers.
To create value for sales- and marketing-driven SMEs.
Industry: Real Estate
- Online Branding Strategy
- Corporate Identity
- Graphic Design
- Online Marketing
- CRM Integration
- Website Design
- Online Brochures
- Teamleader Connection
In March 2017, Sobradis, the family holding of the Joris Brantegem family, and Arthus, the residential real estate developer, merged to become Zabra Real Estate.
The new family business focuses on the long term and quality design, and develops added-value residential and commercial real estate projects.
Zabra Real Estate approached Easybranding to develop its online brand identity and to deploy it throughout various touchpoints. They wanted to work with a trusted partner who combined strategic sales and marketing insight and a hands-on approach, within a very tight timeframe.
After defining the new corporate identity, the website needed to be ready in just ten weeks’ time, including a CMS connection with Teamleader and blog functionalities.
Overall presentation of Zabra Real Estate and its strengths
Bring a clear story to the stakeholders and build brand awareness of the Zabra Real Estate brand
Inform about projects and generate quality leads through effective CTAs (request info, book appointment, subscribe, download,…)
Phase 1: Pre-analysis
SEO keyword analysis
Mindmap of synonyms for SEO copywriting
Analysis of previous Google Analytics results
“By examining all existing traffic and analytics, we could gain valuable insights for the new website and its SEO strategy.”
"Where there's a will, there's a way"
Phase 2: Concept
Brand test: define archetype, choose colours, fonts, style and tone of voice
Concept: visualisation homepage and detailed pages
Quick scan in terms of inbound marketing and technical SEO
Build visible and invisible pages
Visualisation functionalities and detailed pages
Integration of all functionalities (blog, social,...)
1-way data connection CRM Teamleader
Briefing all copy & images
Copywriting and images
SEO translation to French
Proofreading & testing
Hosting of CMS, language, database and microsite management
Registration domain name, Google Analytics and monthly reporting
Google Tag Manager
Goal & Event mapping and tracking
Google Analytics Dashboard
PPC - Campaign