Drupal experts at Vector Bross started building affordable websites in SiteManager
The offices of Vector Bross are located in the old brewery of Stella Artois in Belgium. Steven Deleus and his team combine digital strategy, web design and online marketing to help small to medium-sized companies grow on the internet.
"We don't believe in just a website"
Steven started Vector Bross as a web agency that was mainly focused on building websites, but along the way they started to expand their services. "A few years ago we evolved towards an agency that helps companies determine the right strategy. Because we saw that our clients were most successful when they saw the bigger picture." says Steven, "We don't believe in websites alone. It needs to be a part of an online strategy that covers the website, but also online advertising, email marketing, social media campaigns."
"The website is where a visitor needs to convert by requesting a price quote, making an appointment, download a whitepaper." Steven explains. Measurability is key in their approach. Vector Bross offers each client a digital dashboard where they can find the most important data and KPIs.
This creates opportunities for up selling. "We actively follow up on the performance of our clients and we try to keep in touch on a monthly basis. When we can talk about what's going wrong, we often have the chance to create something new for the customer. The personal follow-up calls and support is very important in these digital times."
From a custom CMS to Drupal
The team has tested a variety of technologies throughout the years. In the early days of the company, they chose to develop their own content management.
"After a few years we saw the potential of the open source community. So we stopped working with our own CMS and started using Drupal." says Steven, "For some projects, we needed an alternative solution that is both reliable and budget-friendly. That's why we started working with SiteManager."
Today Vector Bross uses both Drupal and SiteManager. "If we're asked to build a website with a simple database with detailpages, or a simple layout, we choose SiteManager. We use Drupal for complex projects that require a lot of custom work and related content."
Efficient hosting setup and website maintenance
"SiteManager is more budget-friendly because it's easy to set up a project. It's possible for a project manager or marketeer to set up a website. When we start from one of our master templates, you can get a website up and running in 5 minutes and send the client a link."
"A big advantage is that the website is automatically updated and maintained. This saves us so much time. We regularly need to perform the necessary safety updates for our Drupal projects. We don't have to worry about our SiteManager projects and we can focus on our clients instead."
Freelance service to deal with scarce resources
For a while now, Vector Bross uses the web design service to deal with a temporary bottleneck. "We're currently hiring new people, so we've been outsourcing our design work to SiteManager"
"It's great that during peaks we can involve experts that know the platform. The use of fixed budgets makes it very predictable for us. Before we start, we brief the amount of designs that we need, and we can make adjustments without exceeding the budget. This guarantees our margins and the profitability of my company."